The Advertising Lab of Rogue Publicity RSS

I'm a college student named Jim Bruno graduating in August just looking to make my way into an industry I love!  Advertising and Public Relations!

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Apr
19th
Thu
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Sometimes it’s hard to believe that other people exist outside my mind.
— Lenny, Memento
Apr
12th
Thu
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Ah the future, thou art Times Square. God bless overpopulation of the species.

Ah the future, thou art Times Square.

God bless overpopulation of the species.

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Hmm

  • Guy: Just remember: The key to social networking is reaching as many people as possible in as little time as possible.
  • Me: No, it's about building positive relationships with community contributers while keeping in mind that you need to reach out to new ones.
  • Guy: What?
  • Me: Well the dedicated people who contribute want your company's attention and, in response, will contribute to the community and generate content. You support the loud people in the community by working with them and turning them into advocates for your cause.
  • Guy: It's about hits.
  • Me: Content and contribution = hits.
  • Guy: Big-named clients!
  • Me: Who are supporters yes, but it's the dedicated people who will truly help with brand image.
  • Guy: rabble rabble...
  • Me: Yeah...go back to 30-second spots...
Apr
10th
Tue
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Punk Marketing

I used to respect people who wrote books on marketing…until I started listening to podcasts…with them as guests.  A shining book like, “Made to Stick” will sometimes come out of the wood-work, but generally it’s just a rehash of the same old concept of guerilla marketing repackaged with a cooler name.

(Goes back to his book on DaVinci)
Apr
8th
Sun
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When you encounter seemingly good advice that contradicts other seemingly good advice, ignore them both.
— Al Franken
Apr
6th
Fri
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Woah

It turns out my New Orleans release lead to a front page article in the Lowell Sun.

YAY!

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Is It Me

Or have even the big creative companies run out of steam.  Hmmm, we could increase social networking on the card.  We COULD further promote to college students and make stupid money…

I KNOW FRED!  LET’S CHANGE THE TAGLINE

I have great respect for Ogilvy, don’t get me wrong.  But changing one generic tagline to another is an obvious waste of years of branding, time and letterhead.

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NEW YORK WPP Group’s Ogilvy & Mather next week launches a U.S. campaign for American Express that introduces the tagline, “Are you a cardmember?” Recent AmEx efforts had been tagged, “My life. My card.
— Adweek
Apr
4th
Wed
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Imagination is more important than knowledge.
— Einstein
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A Paraphrased Conversation

  • This isn't a really verbatum, but it's the gist of how 90% of my meeting ideas go.
  • Me: Web 2.0! It works! Here's a Wired, Adweek & Fast Company!
  • SSC: Well no. You're a student, you're leaving soon.
  • Me: Yeah, but it's content, free content...we can podcast the new president! It'll be great for the community! It's not like I'm taking it with me when I go.
  • SSC: Yeah, but if we do something like that and then stop...
  • Me: You'll have done something like that and it'll be great!
  • SSC: lol. huh?
  • Me: It's free, it costs nothing. It's a great way to create a bond with the new president.
  • SSC: Ummm...
  • Me: Free. Effective. Shows progression.
  • SSC: Too radical. We'll take it under advisement though.
  • Me: (Head hits desk)