19th
I'm a college student named Jim Bruno graduating in August just looking to make my way into an industry I love! Advertising and Public Relations!
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Rogue Publicity
I used to respect people who wrote books on marketing…until I started listening to podcasts…with them as guests. A shining book like, “Made to Stick” will sometimes come out of the wood-work, but generally it’s just a rehash of the same old concept of guerilla marketing repackaged with a cooler name.
(Goes back to his book on DaVinci)
Or have even the big creative companies run out of steam. Hmmm, we could increase social networking on the card. We COULD further promote to college students and make stupid money…
I KNOW FRED! LET’S CHANGE THE TAGLINE
I have great respect for Ogilvy, don’t get me wrong. But changing one generic tagline to another is an obvious waste of years of branding, time and letterhead.